AccuWeather's Exclusive Forecast with Superior Accuracy™ Provides Local TV Stations a Global Brand with a Local Market Focus

TV stations leverage powerful and promotable AccuWeather brand, Superior Accuracy and market exclusivity to boost ratings

AccuWeather Global Weather Center, April 20, 2022 — AccuWeather, the proven leader in weather forecast accuracy, is offering market-exclusive Brand and Forecast Partnerships at the National Association of Broadcasters (NAB) show in Las Vegas, April 24-27, Booth #N4506.  The powerful and most trusted weather brand and its superior forecasting services are available to one station per market and those that have partnered with AccuWeather have been ratings leaders in their DMAs year after year.

AccuWeather is scheduling meetings at NAB with local TV stations in markets that are available to discuss the Partnership offering on an exclusive market-by-market basis.

The AccuWeather Brand and Forecast Partnership has been highly successful for the ABC-OTV stations in eight top markets, including Los Angeles, New York, Philadelphia, Houston, San Francisco, Chicago and many others.  In the most comprehensive analysis of on-air forecast accuracy undertaken to date, independent data researcher Kantar concluded that AccuWeather weather forecasts in the eight ABC markets examined are the most accurate by a significant margin and provided the most useful details to help audiences make the best decisions over the other local television stations.  Many other stations have recorded the same exceptional results.

AccuWeather forecasts are backed by the decades of experience of AccuWeather’s over 125 meteorologists, including some of the top-ranked forecasters worldwide, who serve over half the Fortune 500 and thousands of other companies and government agencies, and collaborate daily with local TV meteorologists.

The Brand and Forecast Partnership includes access to AccuWeather specialist forecasting teams, including the AccuWeather Hurricane Center, the Severe Weather Center in Wichita and AccuWeather’s Snow Warning Desk, as well as expert broadcast meteorologists for special segments, on-air interviews, and additional consultation.

"AccuWeather’s superior forecasts help TV meteorologists and weather presenters deliver outstanding weather presentations so their audiences can make the most informed weather-impacted decisions,” said Keith Ackers, Senior Account Executive, TV Systems and Partnerships.  “Greater audience trust in on-air talent and their broadcasts results in higher ratings for our partners.”

AccuWeather’s proven Superior Accuracy™ is powered by the most advanced and accurate forecast engine that produces pinpointed local forecasts globally, as well as the world’s largest collection of historical forecast data and over 179 forecast models combined with the latest technology, AI and machine learning and with the decades of experience of AccuWeather’s expert forecasters. Further, AccuWeather forecasts focus on impacts of threatening weather to people, communities and businesses and utilize very specific and clear language, along with compelling videos and easy to understand graphics and displays.

Regardless of size or audience reach, TV stations can work directly with AccuWeather’s expert team to tailor the Brand and Forecast Partnership to specific, local needs and provide the best, most accurate forecasts daily. For more information about available DMA exclusivity opportunities, please contact sales@accuweather.com.

About AccuWeather^  

AccuWeather^®, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as the AccuWeather.com^® website and AccuWeather mobile application, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel and AccuWeather NOW^TM streaming service. AccuWeather For Business serves more than half of Fortune 500 companies and thousands of businesses globally.  

AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast^® forecasts with Minute by Minute^® updates and Superior Accuracy ™, the patented AccuWeather RealFeel^® temperature and current conditions, and AccuWeather RealImpact™ scale for Hurricanes.  Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 

AccuWeather, AccuWeather.com, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, Up to the Minute, and WinterCast are all registered trademarks of AccuWeather, Inc.  AccuWeather RealFeel Temperature, RealFeel Shade, AccuWeatherIQ, RealImpact, AccuWeather RealImpact Scale, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, AccuWeather NOW, and Superior Accuracy are all trademarks of AccuWeather, Inc.  All other trademarks, product names, and logos are the property of their respective owners. 

The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at the Apple store.

Visit accuweather.com for the most accurate hyperlocal forecasts, weather news and information. 

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