CNBC Selects AccuWeather as Primary Weather Provider
NBC's "Early Today" Will Also Air AccuWeather's Daily National Forecasts
(State College, PA, August 12, 2003) - AccuWeather, Inc. (www.accuweather.com), the world's leading commercial weather service, has been selected as the primary weather provider for CNBC, the global leader in business news that reaches more than 175 million homes and offices worldwide.
As part of the agreement, AccuWeather will produce and distribute eight live weather forecasts to CNBC each day, featuring renowned AccuWeather Expert Senior Meteorologist and Senior Vice President Dr. Joe Sobel. In addition, AccuWeather will also provide a national forecast every morning for NBC's Early Today program, an early morning national broadcast that provides breaking national and international financial, consumer and general news.
The main focus of the AccuWeather broadcasts will be daily weather forecasts for business travelers. In addition, a special 10:45 am broadcast will focus on how current weather conditions will affect investors and weather sensitive businesses. AccuWeather will also provide CNBC custom animated graphics to illustrate how weather patterns will affect business travelers, helping them to more effectively plan their trip. The live weather forecasts featuring Dr. Joe Sobel will air at 5:15 a.m., 5:45 a.m., 6:15 a.m., 6:45 a.m., 7:10 a.m., 8:10 a.m., 9:10 a.m., and 10:35 a.m daily.
AccuWeather has been providing "live hit" weather programming to CNBC since 1998. As a result of the new partnership, CNBC will also have on-demand access to all 90 AccuWeather meteorologists, as well as hurricane, winter storm and severe weather experts for breaking weather news and information. When conditions warrant, AccuWeather's Storm Team Live™ service will provide live breaking weather news direct from AccuWeather's world headquarters in State College, PA.
"CNBC is the unrivaled leader in cable business news and analysis," says Joel Myers, AccuWeather founder and president. "CNBC viewers will benefit from receiving the latest and most accurate data so they can make informed decisions about business travel. In addition our 10:45 am segment will help investors understand how weather will affect financial markets and weather sensitive business such as agriculture and transportation."
CNBC Senior Vice President Business News, David Friend added, "We have been successfully working with AccuWeather since 1998, and have always viewed the company as the leader in weather forecasting. We look forward to expanding AccuWeather's role in providing our viewers with the most accurate, up-to-the-minute daily news and weather information."
For more information about AccuWeather, please contact Tony Defazio at 610-642-8253 or defazio@gregoryfca.com.
About AccuWeather and AccuWeather.com
AccuWeather.com, The World's Weather Authority®, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather.com services more than 130,000 paying customers in media, business, government and institutions, and millions more through the website. AccuWeather.com also provides content onto more than 1200 Internet sites including CNN Interactiv, ABC's owned and operated stations, The Associated Press©, The Washington Post and The New York Times.
To speak with an AccuWeather meteorologist about breaking weather news, contact 814-235-8650.
For additional information on AccuWeather and AccuWeather.com, please contact Emily DiTomo or Tony Defazio at 610-642-8253.
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