AccuWeather and Real Digital Media Changing the Face of Digital Signage
(State College, PA - July 26, 2006) - AccuWeather, Inc. announced today that Real Digital Media (RDM) has licensed AccuWeather's news, sports and weather content for redistribution on digital signage networks across the United States and Canada. The AccuWeather content functions as a powerful tool to draw viewers and reduce perceived wait times.
AccuWeather's digital signage content modules include current local weather conditions, hourly and five-day forecasts, regional radar, video forecasts, and weather trivia, plus sports news, U.S. or world news, business news, and financial information. Many of AccuWeather's digital signage modules are also available in Spanish.
Digital signage has become an essential element for advertising to captive audiences, but displaying only advertisements can cause viewers to completely tune out the information. The AccuWeather modules integrate timely and localized information into digital signage playlists to grab viewer interest.
"Weather is, by its very nature, relevant and dynamic information that draws eyes to the screens again and again. That is why weather consistently gains top audience ratings in all existing media, and why advertisements integrated with weather information in existing media command premium rates, "said Dr. Joel N. Myers, Founder and President of AccuWeather. "Now the content that AccuWeather has developed will offer to digital signage systems the same attractive power of weather."
AccuWeather engaged with Real Digital Media to integrate their content with RDM's NEOCAST digital signage solution. A critical feature of this solution is the patent-pending SpotSwap technology. This technology allows for the rapid sorting and insertion of local content for playlists in any digital signage network. SpotSwap eliminates the need to create a new playlist for each location within a network, essentially having one playlist for many locations making large digital signage deployments feasible and manageable.
"Local media insertion is a required function to support the demands and expectations of our clients, advertisers and the digital signage industry in general," said Michael Baron, Real Digital Media's President. "Obviously, weather is a very local phenomenon that matters to digital signage viewers. Through this agreement with RDM, AccuWeather can extend their accurate forecasting ability and engaging presentations to the rapidly growing audience viewing digital signage content where they shop, eat, bank and get medical care. By integrating AccuWeather pinpoint weather forecasts with NEOCAST and our SpotSwap technology, we are now able to deliver very relevant, timely and engaging content that matters to the day to day lives of our clients' audience."
Distribution of AccuWeather content across the United States and Canada by Real Digital Media is effective immediately.
About Real Digital Media
Real Digital Media provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. RDM's NEOCAST digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. Your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. Visit www.realdigitalmedia.com for more information. About AccuWeather.com
AccuWeather.com, The World's Weather Authority®, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather.com serves more than 250,000 paying customers in media, business, government and institutions, and millions more through its free website. AccuWeather.com also provides content onto more than 10,000 Internet sites including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times.
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